Royal Supply Knowledge Base

The Humble Pre-Roll Changes Your Entire Business

Dec 14, 2020 1:15:46 PM / by Robert Warren

If you're growing, you better be making pre-rolls

we're sure you've already gotten the ball rolling, but here's how it picks up speed.


TL;DR: The pre-roll is the ultimate vehicle for any and all extra flower. you spend enough time growing and processing, which is why it's so important to get the full value from what you're making. Shake and popcorn nugs have appeal to some, but their higher purpose is in a pre-roll, ideally one that is branded, and distributed in dispensaries as a high quality value add on your deep and growing catalog. When it comes to the finances, not only are pre-rolls the highest use of all flower by-product, but customized tubes and multi-packs are scalable ways to increase brand recognition without scaling costs.

CustomPre-Roll Cones_ProductShowcase

It starts with the pre-roll

How long did it take you to get your licensing in order?

How long to get the first plants in dirt?

How long to yield?

How long did it take you to realize that your passion project was quickly becoming a very real business, with an exciting future that needed to be managed just like a business?

(We're guessing pretty soon after your first crop yields 😂)

SO what about the shake?

Pre-roll cones shake

You put your heart in it

You're the one who put the hard work into your flower, why sell it off as industry byproduct at a fraction of the value so a distiller can process it and put their brand name on it!

The pre-roll is the answer. 

Whether of the standard 1.0g, party style variety, or for the new COVID era, the 0.5g dog walker, the pre-roll is how you continue to capture value from your flower without wasting a gram of trim. 

What most companies do

The first step is running to the pre-roll section of your packaging distributor. For a not unreasonable cost, you can very easily produce custom cones with your logo, and custom tubes and boxes that fulfill all child resistant requirements for your region. 

Congratulations, you've just added a few SKUs to your catalog (your dispensaries will thank you) and multiplied your shelf real estate with your brand imagery on top notch packaging

Branded family of custom pre-roll products_02 LOGO

☝☝☝☝I spy with my little eye... Brand recognition ☝☝☝☝

But, top brands do more


What is the level beyond the humble pre-roll and pre-roll tube that allows top brands to generate equal profits per cone sold, while increasing their SKU offerings as well as their brand recognition on the dispensary shelf?


The multi-pack is the future

When it comes down to THE most powerful way to upcycle your shake and popcorn nugs (or heck, just grind the flower and put whole bud in there), nothing is better than the pre-roll multi-pack.

Whether you want 3, 4, or 5 beautiful pre-rolls nestled in a child resistant package, you can get the same cost per-cone while, (let's say it again for those of you in the back), increasing your brand exposure in the dispensary and adding new SKUs without adding new equipment or processing.

It's the best of all possible worlds. 

You're upcycling within your flower operations, increasing your brand exposure, and getting pre-assembled CR containers without any additional equipment investment. 

Pre-Roll Slide Box packaging multi packs_02 LOGO

Not only that, but you can customize a Child Resistant Pre-Roll Box like crazy. Substrates, art, match inserts, if you can dream it up we can make it happen and get your brand speaking loudly on the shelf!

We love talking about customization for all of your packaging needs. Book a time to talk to a Cannabis Packaging Expert, HERE or complete the form below and we'll get the conversation going!

Tags: Packaging, Pre-Roll

Robert Warren

Written by Robert Warren