brand or die

It's not time to rest, yet.

in the annual lull of Chinese new year, you should be doing these 4 things to make the most of the short time.

TL;DR: you MAY feel you're over the chinese new year hump, and only have to coast into February and march of this year. now is NOT the time to sit back on your haunches, you can improve ugly design, expand your successful lines, experiment with new skus, and prep for the fast approaching 4/20 holiday for the next month. 

2020 was ... weird

There's no other way to put it, 2020 was a bust for hospitality, restaurants and gyms, yet a boom for the cannabis industry

TL;DR: This year brought a series of big wins for the cannabis industry, from de-bulking packaging, cartridges returning to the fore, new domestic providers in the market place and 5 new states coming online. 

If you're growing, you better be making pre-rolls

we're sure you've already gotten the ball rolling, but here's how it picks up speed.

TL;DR: The pre-roll is the ultimate vehicle for any and all extra flower. you spend enough time growing and processing, which is why it's so important to get the full value from what you're making. Shake and popcorn nugs have appeal to some, but their higher purpose is in a pre-roll, ideally one that is branded, and distributed in dispensaries as a high quality value add on your deep and growing catalog. When it comes to the finances, not only are pre-rolls the highest use of all flower by-product, but customized tubes and multi-packs are scalable ways to increase brand recognition without scaling costs.

What you must know to package your new favorite Extract

Less psychotropic, more healing, and much more to love. 

TL;DR: Emulate the nearest substitute goods and don't default to the cheapest options (if you use a blister pack you'll literally make us cry). take the best from the cannabis market and combine it with the best that Delta-8 offers.

Your supplier Is your Spouse

Find them....Court them... Manage their expectations.

TL;DR: much like finding the love of your life, finding your suppliers is a healthy balance of knowledge and experience. You may start out clumsy, but if you know how to calculate Total cost of ownership, you'll find a much happier long term connection.

You are not a unique butterfly.

(But that's a good thing)

TL;DR: Marketing researchers identify 5 brand types and give rules of thumb to follow when it comes to your design and packaging, so you can better communicate with designers and produce results. Are you massive, contrasting, natural, delicate or nondescript?

Does the color of your packaging matter?

Hint, it's in the emotional content.

What does the data say about your cannabis packaging?

If you're not keeping an eye on the numbers, you could be missing out.

TL;DR: We're reading and interpreting packaging data so you move more product and make your business grow like crazy. 

How your brand or business can fight vape misinformation

Keeping your customers informed is THE priority in a world of vape untruth.

TL;DR: The best way to end Vape misinformation is on your paperboard packaging, not through your ad spend and marketing.