Royal Supply Knowledge Base

The Biggest Pandemic Lesson for the Cannabis Market

Jan 24, 2022 1:51:18 PM / by Robert Kenny posted in Packaging, Branding


brand or die


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This is what you focus on during Chinese New year.

Jan 18, 2021 9:50:09 PM / by Robert Warren posted in Packaging


It's not time to rest, yet.

in the annual lull of Chinese new year, you should be doing these 4 things to make the most of the short time.

TL;DR: you MAY feel you're over the chinese new year hump, and only have to coast into February and march of this year. now is NOT the time to sit back on your haunches, you can improve ugly design, expand your successful lines, experiment with new skus, and prep for the fast approaching 4/20 holiday for the next month. 

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A Cannabis Packaging Year in Review: 5 Trends

Jan 12, 2021 9:00:00 AM / by Robert Warren posted in Packaging


2020 was ... weird

There's no other way to put it, 2020 was a bust for hospitality, restaurants and gyms, yet a boom for the cannabis industry


TL;DR: This year brought a series of big wins for the cannabis industry, from de-bulking packaging, cartridges returning to the fore, new domestic providers in the market place and 5 new states coming online. 

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The Humble Pre-Roll Changes Your Entire Business

Dec 14, 2020 1:15:46 PM / by Robert Warren posted in Packaging, Pre-Roll


If you're growing, you better be making pre-rolls

we're sure you've already gotten the ball rolling, but here's how it picks up speed.


TL;DR: The pre-roll is the ultimate vehicle for any and all extra flower. you spend enough time growing and processing, which is why it's so important to get the full value from what you're making. Shake and popcorn nugs have appeal to some, but their higher purpose is in a pre-roll, ideally one that is branded, and distributed in dispensaries as a high quality value add on your deep and growing catalog. When it comes to the finances, not only are pre-rolls the highest use of all flower by-product, but customized tubes and multi-packs are scalable ways to increase brand recognition without scaling costs.

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Delta 8 Packaging: Don't make this mistake

Nov 6, 2020 3:08:25 PM / by Robert Warren posted in Packaging, Delta-8


What you must know to package your new favorite Extract

Less psychotropic, more healing, and much more to love. 

TL;DR: Emulate the nearest substitute goods and don't default to the cheapest options (if you use a blister pack you'll literally make us cry). take the best from the cannabis market and combine it with the best that Delta-8 offers.

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Finding supplier Love

Nov 6, 2020 1:52:59 PM / by Robert Warren posted in Branding


Your supplier Is your Spouse

Find them....Court them... Manage their expectations.

TL;DR: much like finding the love of your life, finding your suppliers is a healthy balance of knowledge and experience. You may start out clumsy, but if you know how to calculate Total cost of ownership, you'll find a much happier long term connection.

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Cannabis Packaging and the 5 Brand Types

Oct 21, 2020 1:04:30 PM / by Robert Warren posted in Branding


You are not a unique butterfly.

(But that's a good thing)

TL;DR: Marketing researchers identify 5 brand types and give rules of thumb to follow when it comes to your design and packaging, so you can better communicate with designers and produce results. Are you massive, contrasting, natural, delicate or nondescript?

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What about Color?

Oct 21, 2020 10:08:04 AM / by Robert Warren posted in Packaging


Does the color of your packaging matter?

Hint, it's in the emotional content.

TL;DR: Your customers are deciding what to buy within 90 seconds of seeing your product. Approximately 62 to 90 percent of their assessment is based on the color(s) of your packaging.
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Do you know the numbers behind your Cannabis packaging?

Oct 21, 2020 10:07:32 AM / by Robert Warren posted in Packaging


What does the data say about your cannabis packaging?

If you're not keeping an eye on the numbers, you could be missing out.

TL;DR: We're reading and interpreting packaging data so you move more product and make your business grow like crazy. 

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The Whole Truth In a World of Vape Lies

Oct 9, 2020 5:25:39 PM / by Robert Warren posted in Vaporizers


How your brand or business can fight vape misinformation

Keeping your customers informed is THE priority in a world of vape untruth.

TL;DR: The best way to end Vape misinformation is on your paperboard packaging, not through your ad spend and marketing.

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